Brand Announcements, Shopping Guides And Feature Stories Published At Sneaker News.
A Weekend In Atlanta With Anthony Edwards And adidas Basketball
Alongside the official unveiling of his first signature shoe, Anthony Edwards was welcomed back to his hometown of Oakland City, Georgia this weekend in Southern style. From the appearance of a custom Lamborghini to the adidas AE1, the 3-Stripes honored the Minnesota Timberwolves All-Star with a days-worth of commemorations to his deep-rooted ties to Atlanta. (READ THE FULL STORY HERE.)
Anthony Edwards’ adidas AE1 Signature Shoe Unveiled In Atlanta
The humid heat and bustling vibrations of Atlanta are ingrained within Anthony Edwards. From his days as a top-ranked recruit out of Holy Spirit Prep to being named SEC Freshman of the Year at the University of Georgia, it was only right that adidas unveiled Ant-Man’s inaugural signature silhouette to the world in his hometown. (READ THE FULL STORY HERE.)
The Jordan Luka 2 “Trick Shot” Is Coming To NASCAR
As an avid race car fan growing up just a few miles away from the Charlotte Motor Speedway, Michael Jordan’s NASCAR fandom became a reality in 2020 when he and three-time Daytona 500 winner Denny Hamlin partnered to form 23XI Racing. Serving as one of the Toyota team’s official sponsors since February 2022, the Jumpman banner has coated the No. 45 car in both “Black Cement” and J Balvin-inspired vinyl wraps. This coming weekend at the Texas Motor Speedway, the souped-up Camry model will be boasting lime green Luka Doncic logos in connection with his upcoming “Trick Shot” colorway. (READ THE FULL STORY HERE.)
New Balance Officially Unveils The TWO WXY V4
After making its first appearance on the cover of SLAM Kicks in August, Jamal Murray, Dejounte Murray and New Balance have finally pulled the curtain back on the brand’s latest on-court, flagship technology – the New Balance TWO WXY V4. (READ THE FULL STORY HERE.)
Brandon Ingram Signs With Jordan Brand
Few brands have reloaded their on-court rosters like Jordan Brand has over the past few years. Boasting a trio of signature stars in Jayson Tatum, Luka Doncic and Zion Williamson alongside a cast of ambassadors including Chris Paul, Bradley Beal and Paolo Banchero the Beaverton brand’s on-court endeavors have been rejuvenated alongside a compelling collection of footwear. After months of speculation, the Jumpman banner has made their latest signee official, locking up New Orleans Pelicans forward Brandon Ingram to an undisclosed deal. (READ THE FULL STORY HERE.)
Building Our Dream “Kobe Brand” Roster With DeMar Derozan, Victor Wembanyama, And More
In March of 2022, the sneaker landscape and Kobe Bryant fanatics rejoiced. Nike and the Bryant estate had secured a new partnership that rang true to the continuation of the five-time Champion’s signature line.
In total, 10 Protro toolings have been prepared so far to roll out throughout the coming holiday season and next summer. From the Nike Kobe 4 and 6 to a quartet of Kobe 8’s, these renovated silhouettes bear the exact same resemblance as their original counterparts featuring updated court-ready technology. (READ THE FULL STORY HERE.)
Kentucky Selected As First College Team For Kobe Bryant’s Mamba Program
In October of last year, the men’s and women’s Kentucky basketball programs hosted a free basketball skills camp in association with the Mamba & Mambacita Sports Foundation. Gifting both teams with the Nike Kobe 4 Protro “Mambacita” as a thank you this past July, the University of Kentucky has since cemented its relationship with the Bryant estate. (READ THE FULL STORY HERE.)
The Li-Ning Way Of Wade 1 Pays Tribute To Dwyane Wade’s Hall Of Fame Enshrinement
Dwyane Wade stepped into Basketball Heaven this past weekend, enshrined officially in the Naismith Hall of Fame. Commemorating The Flash’s historic achievement, Li-Ning is set to honor the three-time Champion by returning his first signature silhouette with the brand in retro form. (READ THE FULL STORY HERE.)
First Look At The Nike GT Hustle 2
Each year Nike hosts the best boys and girls high school basketball players in the nation for a week-long immersive experience at the Beaverton Headquarters. Outfitted with exclusive gear and signature silhouettes, the sportswear goliath has since made a slight adjustment to its Run, Jump and Cut series; rebranding the Nike GT Run as the GT Hustle. (READ THE FULL STORY HERE.)
Jalen Hurts Signs With Jordan Brand
From suiting up at Oklahoma to leading the Philadelphia Eagles into Super Bowl 52, Jalen Hurts has dominated the gridiron for years with Jordan Brand cleats. Now the recent Pro Bowler and Fresh Prince of Philly will be doing so officially as a Jordan Brand athlete. (READ THE FULL STORY HERE.)
The Drew League Receives Special Edition adidas Harden Vol. 7
Celebrating its 50th season this year, the Drew League has routinely showcased some of the best summer basketball runs in the country. From Compton native and annual returner DeMar DeRozan to Isaiah Thomas and Kyrie Irving, the LA-based summer league is steeped in the allure of attracting the best high school, college and professional hoopers in the United States. (READ THE FULL STORY HERE.)
Paolo Banchero Gifts His Former Seattle Rotary AAU Team With Jordan Luka 1 PE’s
Former No. 1 overall pick Paolo Banchero is just one of many storied NBA legends to make it out of Seattle. From Jamal Crawford and Isaiah Thomas to Dejounte Murray, Zach LaVine and Nate Robinson, the O’Dea High School product recently gifted his former AAU team with their own Player exclusive versions of the Jordan Luka 1. (READ THE FULL STORY HERE.)
Diana Taurasi Receives Custom Air Jordan 1s In Honor Of Her 10K Career Points
Diana Taurasi is a living basketball legend. A 10-time All-Star, three-time WNBA Champion, former League MVP and now, the first WNBA player ever to reach 10,000 career points. In honor of her historic achievement, the Phoenix Mercury gifted the Chino, California native with a 1-of-1 pair of Air Jordan 1’s depicting her anointment to the 10K Point Club. (READ THE FULL STORY HERE.)
The Sneakers Of The 2023 USA Men’s National Team
At the end of August, the collective basketball ecosystem around the world will come together to support their countries on the hardwood throughout the 2023 FIBA World Cup. Ahead of the eventual trip to Manila, the Men’s National Team is holding a four-day-long training camp in Las Vegas prior to the start of Group C play on August 25th. Scrimmaging for the first time together, the 12-man roster showed up to the UNLV campus in an expansive assortment of Team USA Player Exclusives. (READ THE FULL STORY HERE.)
LeBron James Debuts The Nike LeBron 21
From 16-year-old phenom to 20-year veteran and four-time Champion, LeBron James has since assumed the responsibility of passing his on-court knowledge and expertise down to his top-ranked sons. While diving into a training session with his youngest son Bryce, LeBron introduced the world to his 21st signature silhouette with the Beaverton brand. (READ THE FULL STORY HERE.)
The Nike Kobe 4 Protro “Philly” Is Releasing In Summer 2024
While Kobe Bryant’s legacy is forever tied to the City of Angels and the five NBA Championships he helmed for the Los Angeles Lakers, the Lower Merion High School product simultaneously held a special connection to the Philadelphia area. Joining the recently announced return of the Kobe 8 Protro “Venice Beach”, the Nike Kobe 4 Protro “Philly” from 2009 will also be released in Summer 2024. (READ THE FULL STORY HERE.)
The PUMA Stewie 2 “Water” Releases On August 4th
Be like water, my friend. Continuing her signature silhouette’s journey through the elements, the latest PUMA Stewie 2 signifies the smooth free-flowing game of Breanna Stewart through a water-inspired colorway. (READ THE FULL STORY HERE.)
The Nike Kobe 8 Protro “Venice Beach” Returns In Summer 2024
Revered for its airy full-length Lunarlon cushioning system and superior on-court traction, the Nike Kobe 8 Protro will add its famed “Venice Beach” colorway to the silhouette’s recent revitalization in 2024. (READ THE FULL STORY HERE.)
LaMelo Ball Reveals Joker-Inspired PUMA MB.03
While shooting content for the debut of his third signature silhouette, LaMelo Ball was sporting an all-new colorway of the PUMA MB.03 – which takes on a neon-stricken “Joker”-inspired ensemble. (READ THE FULL STORY HERE.)
Giannis Antetokounmpo’s Favorite American Snack Inspired The Nike Zoom Freak 5 “Oreo”
When Giannis Antetokounmpo first got to the League, one of his first consistent purchases was keeping a box of Oreos on hand. Escaping him throughout his childhood due to the treats’ affordability for his family in Greece, Giannis discovered the delicious act of dunking the monochrome cookies in milk just ahead of Thanksgiving in 2021. Ever since they’ve been his go-to nightly snack. (READ THE FULL STORY HERE.)
Donovan Mitchell Shines At MLB All-Star Celebrity Softball Game With Custom adidas D.O.N. 5 Cleats
Live from T-Mobile Park in Seattle, WA for the MLB All-Star Celebrity Softball Game, Donovan Mitchell took to the diamond featuring the official debut of his fifth signature silhouette with the Three-Stripes. (READ THE FULL STORY HERE.)
Jordan Brand Reveals Fall 2023 Lineup In Paris
2023 marks the 20th anniversary of Quai 54, the world’s biggest streetball tournament held annually in Paris, France. With Jordan Brand sponsoring the international tribute to outdoor hoop culture since its inception, the Beaverton banner made sure this year’s celebration was more than fitting for the City of Lights.
On the bank of Port de Javel Haut, Jordan Brand pulled the curtains back on their Fall 2023 basketball lineup featuring a few guest appearances; more on that to come. Joining the initial five colorways of the Jordan Luka 2 and introducing the next four flavors of the Tatum 1, Jordan Brand officially unveiled both the Air Jordan 38 and Zion 3 to round out its hoops lineup leading up to Holiday 2023. (READ THE FULL STORY HERE.)
Jordan Brand Officially Reveals The Air Jordan 38
In concert with the sponsored Quai 54 tournament in Paris, Jordan Brand has officially unveiled the 38th iteration of the Air Jordan series. (READ THE FULL STORY HERE.)
Jordan Brand Officially Unveils The Jordan Luka 2
Luka Dončić is a deceptive space hunter, meticulously surveying the floor for gaps, openings and opportunities to get his shot off at a moment’s notice or rifle a pass to an open teammate. Embracing the lethal step-back that epitomizes Dončić’s elite court control, Jordan Brand has officially unveiled the Jordan Luka 2 and its technology that serves the next generation of on-court space makers. (READ THE FULL STORY HERE.)
The adidas Trae Young 3 Revealed In First Look Imagery
The next decade of adidas Basketball will be spearheaded by lightning-quick, bucket-getting guards. Rounding out the quartet of signature athletes, Trae Young resides as both the youngest and equally explosive scorer within the 3-Stripes family. And come this fall, the recently previewed adidas Harden Vol. 8 and Anthony Edward’s debut silhouette will be joined by the two-time All-Star’s third signature solution with the German sportswear behemoth. (READ THE FULL STORY HERE.)
First Look At James Harden’s adidas Harden Vol. 8
From a preview of the adidas Crazy IIInfinity at All-Star Weekend to initial looks at Anthony Edwards’ first signature silhouette, the adidas Basketball banner is ostensibly harkening toward the design ethos of the early 2000s for its future slate of on-court toolings. After suiting up in what was arguably his most widely sought-after silhouette, James Harden’s 8th signature model with the 3-Stripes has recently been unveiled. (READ. THE FULL STORY HERE.)
First Look At Anthony Edwards’ Debut Signature Shoe With adidas
Averaging nearly 25 points per game while receiving his first All-Star selection this past year, Anthony Edwards has cemented his star potential as the centerpiece for the Minnesota Timberwolves in just three seasons. Following an upcoming off-season trip to France with Rudy Gobert, Ant-Man will be returning for the 2023-24 season with his first signature silhouette in tow. (READ THE FULL STORY HERE.)
First Look At The Nike Kobe 8 Protro “Triple White”
Less than two weeks after paying homage to the life of Gianna Bryant via the Nike Kobe 4 Protro “Mambacita”, the Bryant Estate and The Swoosh are planning on outfitting as many Black Mamba fans as possible, with recently surfaced imagery confirming the upcoming release of the heralded Nike Kobe 8 System. (READ THE FULL STORY HERE.)
Breanna Stewart’s Next Signature Shoe, The PUMA Stewie 2, Honors Her Daughter Ruby
From the torrential downpours in Seattle to the concrete jungles of Brooklyn, two-time WNBA Champion Breanna Stewart found a new home with the New York Liberty this past offseason. Forming one of the League’s premier super teams alongside Jonquel Jones and Sabrina Ionescu, the North Syracuse native will simultaneously be debuting her second signature silhouette with PUMA when the W season tips off on May 19th.
Inspired by the four natural elements, the PUMA Stewie 2 embodies Stewart’s force of nature on the court while personifying the inspirational individuals and moments in her life that drive her toward her mastery of the rock. Specifically, her one-year-old daughter, Ruby Mae. (READ THE FULL STORY HERE.)
The UA Curry 1 Low Flotro Renders A Floral Homage To The Mother’s In Steph Curry’s Life
From the Jordan Retro to Kobe’s Protro line, Under Armour and Stephen Curry too have begun crafting their own collection of the four-time Champion’s original signature silhouettes reimagined with updated cushioning and tooling. Dubbed the Flotro Series, the low-top construction of his debut signature model now enacts a vibrant tribute for Mother’s Day. (READ THE FULL STORY HERE.)
The adidas BYW Select Pays Tribute To Jalen Green’s Filipino Heritage
Becoming just the third-ever NBA player of Filipino descent, Jalen Green has been embracing his Southeast Asian roots since storming into the League in 2021 as the second-overall pick. Traveling back to Manila last summer for his tour with adidas, the 3-Stripes are paying further homage to Green’s heritage for the start of AAPI Heritage Month with a colorful tribute via the adidas BYW Select. (READ THE FULL STORY HERE.)
Jamal Murray Receives His Own “Spin Cycle” New Balance TWO WXY V3 Ahead Of Game 2
Bubble Murray, healthy Murray, no matter what way you slice it Jamal Murray has returned to full strength in the midst of the Playoffs. Leading the Nuggets to a Game 1 win over the Phoenix Suns in the Western Conference Semi-Finals behind 34 points and nine dimes while shooting 6-for-10 from three, come Game 2 Murray will be sporting an all-new colorway of the New Balance TWO WXY V3. (READ THE FULL STORY HERE.)
Kevin Durant Signs Lifetime Deal With Nike
With a belt holding two NBA Championships and Finals MVPs, four Scoring Titles, a regular season MVP and 15 signature silhouettes, Kevin Durant is a certified first-ballot Hall of Famer when all is said and done. Recently, Boardroom reported that the 13-time All-Star had attained yet another lifetime achievement, becoming the fourth-ever Nike Lifer. (READ THE FULL STORY HERE.)
Alexis Sablone Debuts Her First Converse Signature Silhouette: The CONS AS-1 Pro
Alexis Sablone is more than just one of the best skateboarders in the World. She’s a multi-hyphenate; an architect, an Olympic athlete, an artist, a designer, an animator, a sculptor and now, the latest athlete to be named to the Converse signature family.
Joining the CONS roster of riders in January of 2019, Sablone has been a staple in the skate scene since becoming the breakout star of “PJ Ladd’s Wonderful, Horrible, Life” 2002 skate video. On May 2nd, the seven-time X Games medalist will officially release her first-ever signature shoe, the CONS AS-1 Pro. (READ THE FULL STORY HERE.)
The Iconic Nike KD 4 “Galaxy” Is Returning In Spring 2024
Now on his 16th signature silhouette with The Swoosh, Kevin Durant has enjoyed the full fruits of his labor as a future first-ballot Hall of Famer. Amassing a regular-season MVP, two Championships and Finals MVPs, the DMV native’s signature offerings over the past few years, however, have failed to mirror the same mystical touch that was executed throughout the 2010s, striking gold in 2011 with the introduction of the now heralded Nike KD 4.
Following the inaugural debut of his retro sub-label with the Nike KD 3 “All-Star” in early February, Nike Inc. is continuing to harken back to iconic colorways from its yearly ASW series of footwear with the Nike KD 4 “Galaxy” reportedly set to return in 2024. (READ THE FULL STORY HERE.)
ADIDAS BASKETBALL ATHLETES TAKE OVER THE 2023 NBA PLAYOFFS
For those madly obsessed with the game of basketball, there’s truly never an offseason. While the regular season may have wrapped, the work toward next year or a playoff matchup begins almost instantaneously.
Coming off the heels of March Madness, the NBA Playoffs is set to proffer an elite line-up of star-studded matchups, while the next generation of talent enters the grind of the AAU circuit through the summer. (READ THE FULL STORY HERE.)
New Sneakers To Look Out For In The 2023 NBA Playoffs
The NBA Playoff race quickly became one of the more intriguing storylines in sports with over half of the League’s teams residing within only a handful of games from one another in the overall standings. As the postseason extracts greatness from the League’s best, the spring and summer months additionally pose the ideal opportunity for the ecosystem’s biggest names to introduce their latest technology to the landscape. (READ THE FULL STORY HERE.)
Kevin Durant Shares A First Look At The Nike KD 16 Ahead Of The Playoffs
Ahead of his 12th appearance in the NBA Playoffs and first with the Phoenix Suns, Kevin Durant’s newfound scenery in the Grand Canyon state’s scorching hot desert has positioned the two-time Champion alongside Devin Booker and Chris Paul as the Western Conference favorites. While the cohort of All-Stars will kick off their first-round matchup against the Clippers on Sunday, Durant could be sporting his latest signature silhouette, the Nike KD 16. (READ THE FULL STORY HERE.)
Luka Doncic Debuts The Jordan Luka 2 On-Court
Luka Dončić’s first signature silhouette with Jordan Brand was effectively a hit, packaging a number of compelling colorways and the debut of Formula 23 Foam within a sleek, streamlined design. While the four-time All-Star and the Dallas Mavericks fight over the final remaining games in the regular season to solidify their Play-In seeding, Dončić is anticipating a lengthy postseason having debuted a first look at the Jordan Luka 2 tonight against the Kings. (READ THE FULL STORY HERE.)
Everything You Need To Know About The Nike Ja 1 “Day One”
As The Swoosh enters a new age of appealing to future generations, they’ve elected Memphis Grizzlies superstar Ja Morant to lead the charge as Nike’s first Gen-Z signature athlete. Following a shock drop of the Nike Ja 1 in both its “Midnight” and “Scratch” options, the inaugural colorway marking the beginning of Morant’s series with the Beaverton-based brand is landing on the first day of April. (READ THE FULL STORY HERE.)
Jordan Brand Signs Five-Star Point Guard Kiyomi McMiller To NIL Deal
Since the NCAA’s implementation of Name Image and Likeness, sneaker companies have been selectively pitching the game’s best high school and college hoopers on becoming their youngest endorsed athletes. With Bronny James and Caitlin Clark headlining The Swooshes’ first NIL deals, just down Bowerman Drive, Jumpman has begun crafting its own roster of endorsed amateur athletes, announcing today the signing of five-star point guard Kiyomi McMiller to a sponsorship deal. (READ THE FULL STORY HERE.)
Recap The Best Sneakers At All-Star Weekend In Salt Lake City
Mac McClung had one of the best dunk contest showings since Aaron Gordon and Zach LaVine duked it out in 2016. LeBron and Giannis drafted their teams as if they were on the blacktop and Jayson Tatum dropped 55 points in the debut of his signature shoe. All in all, it’s safe to say that it was a pretty decent All-Star Weekend out in Salt Lake City.
The sneaker game, of course, made sure not to disappoint. From colorful concoctions with meaningful inspirations to iconic colorways and specially crafted PEs, we’ve curtailed the best sneaker appearances from the NBA’s celebratory mid-season mark. (READ THE FULL STORY HERE.)
Nike Releases Ja Morant’s JA 1 “Midnight” and “Scratch” At Mt. 12 Skii In Salt Lake City
The NBA’s All-Star weekend provides an opportune time for brands to unveil the latest workings from their respective basketball houses. And less than two months since the Beaverton brand’s debut of Ja Morant’s first signature shoe, The Swoosh not only released the silhouette’s initial two colorways this past weekend, they crafted their own mountainous pop-up in commemoration of the Utah landscape and Morant’s persistent work ethic.
A collaboration between Nike Basketball and SNKRS, the gargantuan, all-white monument titled Mt. 12Skii is constructed in the shape of the Nike Ja 1, its box, an iced-out 12 chain – which was presented to the two-time All-Star – and a Grizzly head. Featuring a full-size, hyper-realistic block of ice carved out to be a replica of Morant outside the space, things get a little chilly inside where a decked-out ice museum is kept at a cool 30 degrees to preserve the frozen artifact walls encasing rims, drill cones, weight plates and an ice luge that hand-delivers both the “Midnight” and “Scratch” propositions of the Ja 1. (READ THE FULL STORY HERE.)
Here Are The Best Hoops-Centric Sneaker Releases For NBA All-Star 2023
Every February basketball’s sneaker behemoths each coordinate their own slate of selective releases for the NBA’s All-Star Weekend. Hosting pop-ups, events and revamped retail spaces with thematic messaging and exclusive access to drops, the midpoint in the NBA season brings with it both creative campaigns and a fresh selection of basketball-extensive footwear.
From The Swoosh to the 3-Stripes, all of the major footwear banners will be in attendance for this weekend’s upcoming festivities, carrying in tow an overwhelming number of releases scheduled throughout the week. From LeBron James, LaMelo Ball and Luka Doncic’s signature on-court silhouettes to the return of famed 90’s colorways and sequels of the next generations footwear, 2023 has got a little bit of everything for everybody in Salt Lake City. (READ THE FULL STORY HERE.)
LeBron James Takes The Throne As The NBA’s All-Time Scoring Leader
The Buckeye state knew before anyone else, LeBron James was fit to be a King. Anointed as royalty with the very beginnings of peach fuzz forming on his face, the Akron native has dazzled and inspired generations for more than two decades since being proclaimed “The Chosen One” at St. Vincent-St. Mary’s.
Twenty years later, LeBron has amassed a trove of accomplishments, records and rings to support his overwhelming case within the GOAT debate. Tonight, yet another was added as he notched one of the game’s most hallowed achievements, ascending above Kareem Abdul-Jabbar for the League’s all-time scoring crown. (READ THE FULL FEATURE HERE.)
Kawhi Leonard And New Balance Debut The NB Kawhi III “Alpha Predator”
Averaging just under 30 points per game over his last 10 contests Kawhi Leonard continues to reign supreme as one of the League’s elite two-way players alongside the scintillating shooting prowess of Paul George. As New Balance’s lone signature athlete took the court against the Milwaukee Bucks last night, the two-time Champion came strutting out of the tunnel for the first time last night in his recently unveiled signature silhouette, the New Balance Kawhi III. Averaging just under 30 points per game over his last 10 contests Kawhi Leonard continues to reign supreme as one of the League’s elite two-way players alongside the scintillating shooting prowess of Paul George. As New Balance’s lone signature athlete took the court against the Milwaukee Bucks last night, the two-time Champion came strutting out of the tunnel for the first time last night in his recently unveiled signature silhouette, the New Balance Kawhi III. (READ THE FULL STORY HERE.)
New Balance Announces Tyrese Maxey Signing; New TWO WXY V3 Coming Soon
Headlined by Kawhi Leonard, Zach Lavine and Jamal Murray, New Balance’s limited roster of basketball athletes has recently expanded with the signing of Philadelphia Sixers third-year guard Tyrese Maxey. Averaging 21.2 points per game on 45 percent shooting, the 22-year-old has assumed the third-string scoring duties behind Joel Embiid and James Harden while rocking out in the New Balance TWO WXY V3. Matching it’s now bolstered yet exclusive roster with a sequential number of releases tooled for the hardwood, the brand’s premier on-court silhouette is now set to take on a lifestyle-centric coat of navy and cream notes. (READ THE FULL STORY HERE.)
The Easy-Entry Jordan 23/7 Is Perfect For Independent Kids
Tate Kuerbis is more than well-seasoned in the realm of sneaker design; a veteran in every sense of the word. Boasting a 28-year career with The Swoosh, Kuerbis has helmed the design process behind nine Air Jordan signature silhouettes, dating back to 2003s Lamborghini Murciélago-inspired Air Jordan 18, to most recently proffering the widely-regarded cushioning system found within the Air Jordan 36. The designer’s next venture, however, couldn’t be further removed from the hardwood with Jordan Brand announcing its latest sneaker built from the ground up, the kids-exclusive Jordan 23/7.
Constructed specifically in mind for the youth’s diverse array of activities – from crawling to churning up bark chips on the playground – the recently unveiled 23/7 comes spearheaded by the notion of easy-access tooling, prominently displaying a drop-in construction that requires just a singular adjustment to its enlarged forefoot strap. Crafting the upper utilizing a two-way stretch textile, a duo of pull tabs in tandem with the silhouette’s wide-mouthed build renders a dynamic slip-on aesthetic reserved for only the youngest Jumpman athletes, logging the latest in a series of modernized models devoid of any connections to the iconic Air Jordan series. (READ THE FULL FEATURE HERE.)
Undefeated Officially Announces Their Air Jordan 37 Collaboration Featuring Paolo Banchero
Paolo Banchero is currently enjoying one of the best rookie seasons in recent memory, storming onto the scene with the Orlando Magic with a primed skill set and seasoned shot-making ability. Dropping 22 points per game while leading the Magic on a six-game winning streak, the latest Jordan Brand signee is simultaneously setting the seeds for his off-the-court dominance by aiding in the announcement of the long-awaited performance based collaboration between Undefeated and Jordan Brand.
Debuting the performance silhouette’s first collaborative offering in an early December matchup against the Cleveland Cavaliers, the Los Angeles streetwear banners staple olive-cured military outfit ensues across the Air Jordan 37 similar to that of its Air Jordan 4 counterpart of years past. Accented at its tread and various Jumpman branding with vibrant orange hues, a camouflage print in tandem with Undefeated branding appears underneath the midfoot’s grey mesh panels. (READ THE FULL STORY HERE.)
Kevin Durant And Artist Timothy Goodman Honor The Brooklyn Community With Nike Collaboration
Timothy Goodman has strewn his unmistakable art style across billboards, basketball courts, garbage trucks and restaurants. Encouraging phrases and boisterously colorful motifs centric to community have continuously proffered an amalgamation of black and white shaded beauty. His latest work, however, hits home on every inspirational avenue that rises to the forefront of the New Yorker’s work, representing the values of his Brooklyn borough through Goodman’s first sneaker collaboration with The Swoosh through the Nike KD 15.
Having been two and a half years in the making, the well-respected populace artist’s journey with the brand began at the intersection of Bedford and Glenwood when Goodman’s mastery of his chaotic vision was tapped by the Kevin Durant Charity Foundation’s “Build It and They Will Ball” initiative. Coating the P.S. 115/315 school yard’s courts in thick white lettering and imagery led the two-time NBA champion to pitch Goodman’s creative style as a potential colorway for his 15th signature silhouette. (READ THE FULL FEATURE HERE.)
Ja Morant’s Nike Signature Shoe Is Coming Soon
Ja Morant is a bonafide superstar. The reigning Most Improved Player’s otherworldly athleticism and jaw-dropping displays of basketball excellence coupled with his suave yet expressive mentality on the court has proffered one of the largest followings amidst young NBA stars. As such, receiving his own signature silhouette with The Swoosh was only a matter of time and according to NBA Insider Shams Charania, the latter is expected to come to fruition in the near future.
According to Charania, both Morant and the Beaverton-based brand have been working over the past few months toward delving out the beginnings of the 2022 All-Star’s signature line. Morant, who has been known to take full advantage of the brand’s heritage filled archives – most notably dawning the Nike Zoom KD IV and the Nike Kobe 6 – has been a member of The Swoosh family since his endorsement was announced on May 27th, 2019. (READ THE FULL STORY.)
Nike’s Relationship With Kyrie Irving Is Officially Over
A month after Nike placed their relationship with Brooklyn Nets star Kyrie Irving on suspension, NBA Insider Shams Charania confirmed today that the Beaverton-based brand and Irving have agreed to end the union for good.
Irving’s relationship with The Swoosh, however, had already been up in the air as the two had not yet agreed upon a new contract extension after his original deal was set to expire at the end of the 2022-23 season. Following Irving’s post of a link to a film with anti-semitic views in early November, the aforementioned decision was fast tracked with the brand announcing – alongside its suspension of their relationship – that the Kyrie 8 shoe would be pulled from store shelves and online product pages as well as and nixing all upcoming marketing efforts surrounding the pair. However, the Nike Kyrie Low 5 was still available for purchase. (READ THE FULL STORY HERE.)
adidas Hoops Launches New Signature Models For The ’22-’23 Season
For over 50 years adidas has embedded themselves into the grain of the hardwood, extending the Three Stripes as one of the many cultural avenues rooted within the game. Influential in outfitting the earliest NBA Stars – from Kareem Abdul-Jabbar putting up Sky Hooks in the Superstar to Rick Barry’s-endorsed Top Ten silhouette – the past few years has seen the brand of storytellers delve deep into the minds of their signature athletes, offering unheralded connections to our favorite hoopers through their individual experiences and passions.
Now headlined by Donovan Mitchell, Trae Young and Damian Lillard, dynamic scoring guards have ushered the German haus into the next era of hoops while proposing some of the most advanced and cushioned technology on the court today.
In anticipation for the upcoming 2022-23 NBA season, we’re highlighting some of the brand’s best signature silhouettes and subsequent anecdotal colorways, which are available on adidas. (READ THE FULL STORY HERE.)
Trae Young’s Next adidas Shoe Is Partly Inspired By Adilette Slides
When Grammy-nominated Atlanta-based rap group Migos codenamed the Hawks point guard as “Ice Trae”, all signs pointed toward the makings of an all-time Hall of Famer. Couple lightning quick speed with eye-popping vision and a range that encases all 94 ft. of the hardwood and you’ve got one of the most transcendent hoopers in the game paving the way for the next generation.
Announcing the next chapter in the two-time All-Star’s budding journey with the Three Stripes, adidas Basketball has unveiled the highly-anticipated successor to Trae Young’s debut signature silhouette, the adidas Trae Young 2. (READ THE FULL STORY HERE.)
Euphoria Star Javon Walton Becomes Jordan Brand’s Youngest Signee
Jordan Brand has slowly begun a roster expansion throughout the Fall, signing #1 overall pick Paolo Banchero and UCLA freshman phenom Kiki Rice – the brand’s first NIL athlete. Now, Jumpman’s team of celebrity endorsers have sprouted their latest, and youngest signee – Euphoria star Javon “Wanna” Walton.
Announcing the deal via his Instagram, Walton isn’t just one of the most sought after up-and-coming actors – following his casting in Netflix’s Umbrella Academy and to the dismay of every Sunday night viewer, his heartfelt on-screen passing as Ashtray – the multi-hyphenate has been an avid boxer since a young age. (READ THE FULL STORY.)
Jordan Brand Signs Their First NIL Athlete: Kiki Rice
Fresh off of The Swoosh signing their initial class of student athletes including Bronny James and college sensation Caitlin Clarke, Jordan Brand too has announced their first-ever NIL signing – the reigning Gatorade National Girls Player of the Year and UCLA’s freshman phenom Kiki Rice.
“It doesn’t even seem real yet,” Rice said. “Growing up, I used to scroll through Jordan Brand’s website and see the athletes they had, or watch TV and be like, ‘Oh, they’re a Jordan Brand athlete.’ To now be one of them, it’s a dream come true and something I never really thought would happen. Now that it’s official, it’s the best thing that could have ever happened, and I’m so excited for the future.” (READ THE FULL STORY.)
Jordan Brand Signs #1 Overall Pick Paolo Banchero
Jordan Brand’s roster just a whole lot deeper.
Boasting the next generation of signature athletes and superstar’s outfitted in the Jumpman insignia – headlined by the debut silhouettes of Luka Doncic and Zion Williamson – the Beaverton-based brand announced today its latest signing, #1 overall pick and Orlando Magic forward Paolo Banchero.
“The opportunity to be a part of the Jordan family means everything to me,” Banchero said. “I grew up wearing Jordans and to now be a part of his brand is really a dream come true.” (READ THE FULL STORY.)
Nike Basketball Signs Bronny James And Other Key Student Athletes (10/10/22)
Family ties. Bronny James is joining his father, LeBron James, as a Nike athlete.
Alongside University of Iowa star Caitlin Clark, NCAA Champion and Stanford senior Haley Jones, DJ Wagner – the No. 1 player in the ESPN Top 100 – and two-time LA High School Player of the Year JuJu Watkins, Nike Basketball has announced their latest slew of NIL signings, boasting five of the best hoopers in both the men’s and women’s game.
“For as long as I can remember, Nike’s been a part of my family. Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild — it really means a lot to me,” Bronny said. (READ THE FULL STORY.)