This story appears in SLAM KICKS 28. Available now.
The status quo of basketball is being challenged. Straight up. From the grassroots level to the pros, the game has got one unicorn after another lined up for the spotlight. The next generation is pushing the pace with unconventional rhythm. And Nike’s been studying it.
Tracking it.
Vibing with it.
For over two years, the Nike Basketball design team has been drawing on the distinctive voice of today’s young athletes in search of something different. Atypical. Eccentric. Unconforming to what was and what is. As a result, an entirely unique footwear design process has been developed in contrast to the brand’s traditional timeline. The boundaries weren’t just pushed. They were dismantled and rebuilt in a new image: the Nike G.T. Future.
Jared ebanks 