Where do you go once you’ve found gold? Is the haul satisfying enough? Or are there further depths to discover? The hunt for more, for greatness, is all-encompassing, from the hardwood to the design studios and testing labs in Beaverton, OR.
Ja Morant’s first signature sneaker set the standard high. Clean colorways and a smooth, comfy ride stamped the low-top sneaker’s wide-spread adoption from the high school circuit to college and NBA arenas. The debut was built on a clear cut foundation that screamed success since its debut, and for the sequel, Jarrett Mann, Head of Design for Nike Men’s Global Basketball Footwear, and Ja found even more areas to explore.
“The Ja 2 is building on a lot of the fundamentals of the Ja 1 and his style of play,” Mann says. “We know that Ja is a high flyer, and we also know that he changes direction and requires control. So really, the icons of this shoe were about bounce and control.”
Ja solidified the check list for his signature series throughout the process of the 1. Comfort, stability, homages to his family along with a number of other items show up in the Ja 2 through an evolved lens.
Jared ebanks 