This story appears in SLAM 244.
Whether you’re pulling up to the summer circuit in a pair of comfortably beat-in Birkenstocks or effortlessly dawning jersey dresses like A’ja Wilson, the security and confidence associated with a pre-game fit typically carries onto the court.
“I would always walk into my college arena with whatever I was in and it gave me the confidence to go onto the floor and do what I was gonna do,” Darren Moore tells SLAM, the founder and owner of the versatile Moore Clothing Brand.
As Lonzo Ball’s manager and former pro hooper himself, the once All-Big West guard and coach at Chino Hills has watched the game’s fashion trends come and go for over a decade. All the while, the feel-good play-good methodology has never faded.
Bottling that transition of conviction, Moore is now bridging the gaps between functionality and NBA players’ eccentrically suave get-ups—helming his own identity after years of helping individuals within the League achieve theirs.
Those within the NBA circle understand the importance of a versatile wardrobe. Executives, players, agents and friends all know the night doesn’t simply begin or end with the game at the arena. Meetings, dinners and socials are a weekly occurrence.
Jared ebanks 