This story appears in SLAM KICKS 25.
What happens when you look to blend the best of speed and flight? Jordan Brand asked that question, and the answer was the Air Jordan 37.
Jayson Tatum and Satou Sabally are what we call, in the new age of positionless hoops, the ultimate hybrid. The Prince of Boston coupled with that suave demeanor is smooth yet shifty. He’ll cross you with ease and bully you on the block with his 6-10 frame, fresh out of bed.
Sabally, third-year forward for the Dallas Wings, is brilliantly versatile; her game reads like poetry. The J? Silky. Handles? Filthy. Spin cycle? Gracefully elegant. Chase down blocks? Loads of ’em.
Two of the most multifaceted hoopers on Jordan Brand’s expanding roster of basketball brilliance not only have the type of games that general managers salivate over, they’re leading the Brand into a new era of sustainability and peak performance.
Built for the future of the game and its athletes’ multi-directional play, Jumpman has always kept the visceral sense of rising through the air with blistering speed at the forefront of its discussions when dropping one of the most coveted performance sneakers on the market. The 37th iteration of Jordan’s signature line isn’t any different in that respect.
“We wanted to create this pretty much one-of-one system that really no other basketball player could feel other than in the shoe; that really celebrates the best of speed, and the best of flight,” Chad Troyer, Senior Product Line Manager at Jordan Brand, tells KICKS.
Jared ebanks 